Bupa
Not just another healthcare provider. Creating a collaborative experience driven by consumer ownership. Allowing information to be shared in partnership within a side-by-side transactional environment. Ensuring both members and non-members feel welcomed to interact with utilities and healthcare needs.
Road to Zero
In collaboration with TAC and Museum Victoria, road safety learning complex for a pre-driving audience. Sophisticated and engaging in design, the environment is a non-traditional learning studio and exhibition space. Highlighting the consumers own vulnerabilities as an entry point, exploring the relationship between human behaviour and the safety of the road system.
Australian Music Vault
The hub for Australian music crafted in conjunction with Arts Centre Melbourne. Redefining the exhibition experience with immersive design that envelops consumers in the history of Australian music. Inspiring the next generation of storytellers, with music literally at the heart. The “metaphorical heart” structure at the centre of the exhibition wraps the consumer in their personal music journey, transporting them through the soundtrack of their lives.
My Ride
Rebranding of AvantiPlus as My Ride. Underpinned by consumer insight, redefined by a new name, a new brand identity, and executed through a new store design that delivers an immersive experience for both cycling enthusiastic and recreational riders. An inviting aesthetic that reflects the active and contemporary values of the transitioned lifestyle brand. It makes sense.
Dulux Studio D
Creating sustainable habits and improving the consumer colour selection process whilst elevating Dulux as an industry leader. Applying new consumer experience insights to create digital solutions to the traditional paint colour chip. Implemented from pop-ups to retail environments to build a more sustainable tomorrow and fast-track consumer purchasing. Win-win.
Songlines
Journey along the Seven Sisters Dreaming Tracks through Indigenous art, multimedia, and immersive design. Transporting the consumer into the story of pursuit, escape, desire, and the power of family. Breakthrough exhibition at The National Museum of Australia that preserves, explains, and celebrates Indigenous culture.
RM Williams
Forging an authentic connection with a global consumer whilst respecting the heritage of the house. Authentic and purposeful, iconic products form key engagement points throughout the consumer journey. Transporting city dwellers into the Australian outback with earthy aesthetic and sustainable materials.
