• 1. What is experience design?
  Experience design orchestrates the touchpoints between people and brands, capitalising on the ideas, emotions and memories that these moments create.
  
  Much like making a new friend, every person, participant, audience member or customer experiences a sense of discovery, followed
  by growing familiarity as a relationship develops based on trust.
  
  Experience design makes this journey unique in nature to each and every person, participant or member of your target audience.
  
  Modern marketing constantly bombards us with information but it is experience, rather than words, that drives human behaviour. We remember far more of what we do than what we're told. We learn from experience and retain that knowledge. ‘Don’t tell me, show me!’
• 2. How does experience design add value to your business?
  The more you can engage your audience, the more productive that relationship will be. Experience design immerses your audience in your brand, appealing to all five senses with a unique encounter provoking familiarity and trust – which in turn creates loyalty. And loyalty is the bedrock of engagement.
  
  We ensure that first and foremost, we have a thorough understanding of your business objectives and desired commercial outcomes. We then plot the path that your audience must take to become fully engaged with your brand and for you to achieve these goals. Experience design shapes that path and our method ensures you achieve tangible results.
  
• 3. What does 'e2' stand for?
  The name ‘e2’ stands for experience design across two disciplines: brand and spatial.
  
  Our projects cover the full spectrum of tangibles and intangibles that define an experience, whether physical or virtual. With strategic thinking underlying everything we do, we capitalise on your assets and help tell the story of your brand in an authentic and compelling way.
• 4. What clients have we worked with?
  We've been lucky enough to work with a large and diverse range of clients. These include: fashion retailers Marcs, Crossroads and Tarocash, retail clients such as OPSM, Virgin Mobile, BCU, Vodafone, Optus and Commonwealth Bank, ultimate luxury brands like Herman Miller and Naked, consumer brands including Sony, VB and Crestell, as well
  as corporate clients such as BT Financial Group, Qantas, AMP and Westfield. We've created unique and engaging journeys for each
  of their audience members, whether customer or employee.
• 5. Do we collaborate with other design disciplines?
  Yes, we do. We often work with advertising and digital agencies, production companies, constructors and other executional houses
  to help bring brands to life through a holistic experience. We're happy and accustomed to offer complementary skill sets to existing campaigns, or deliver a complete design solution from start to finish in-house.
  
  
• 6. What makes us unique?
  We're not just designers. We're also strategists who understand the commercial realities and objectives of your business and we're able to articulate exactly how the time and money you invest is going to give you the business output you require, delivering a true ROI.
  
  We align your business imperatives and KPIs directly with our creative process and clearly define how experience design will benefit your business specifically.
  
  We're committed to ensuring that our design methodology, whatever the project, is clearly linked to your business objectives throughout our process, delivery and beyond.
  
  Our unique six-phase process, which underpins everything we do, enables us to deliver all of this from in-house and ensures an outcome that is not only creatively unique, but also commercially sound.
  
  
• 7. What skill sets do we have?
  Our team has a diverse set of skills and we collaborate on each and every project to deliver highly innovative and effective experience designs for our clients.
  
  Our talents are myriad and our team’s background includes: Interior Design, Architecture, Retail Design Management, Project Management, Graphic Design, Visual Communications, Strategy, Production and Marketing.
  
  Combined, the e2 team has over 100 years’ experience.
  
  Additionally, we are Greenstar accredited and have a thorough knowledge of the Building Codes of Australia and Australian Standards amongst
  a wide range of statutory requirements.
  
  Lastly, we pride ourselves on producing the very best presentation
  and construction drawings. Beginning with an old-fashioned pencil,
  we believe in the ‘art’ of experience design. We believe that an unique human experience is built on an unique ‘human’ creation and this can only begin with man, not machine.
  
  All of our concepts begin with hand-drawn sketches that paint a story-telling picture and form the foundation on which we build the best solution to meet your business objectives.
  
  
• 8. What is our process?
  We have a unique six-stage process:
  
  UNDERSTAND YOUR BRAND THROUGH AUDIT & ANALYSIS
  DEFINE YOUR CUSTOMER JOURNEY
  DEFINE YOUR POINT OF DIFFERENCE & THE ‘BIG IDEA’
  DESIGN CONCEPT
  DESIGN DEVELOPMENT
  PRODUCTION & IMPLEMENTATION
  
  
• 9. What is our vision?
  We strive to create exceptional experiences for every client and customer. We construct designs that not only look and feel great but
  also deliver tangible business outcomes. We continue to achieve these
  aims through constant evolution and an expanding range of skills. We embrace new technologies and consistently develop new techniques to refine our work and push the boundaries of experience. This approach has made us recognised leaders in our field.
  
  
• 10. What makes us passionate?
  We love the 'light-bulb moment' – when left-of-centre thinking, healthy debate and pure creativity fuse together for a truly unique solution.
  We like to call this the ‘big idea’, and it sets us apart. We're the
  best at what we do and we embrace every opportunity to show it.